Pure North

– A Conference about

Scandinavian

Graphic Design

in Terms of Cultural

Identity

For many decades, the term "Scandinavian Design" represents a highly aesthetic and equally functionalist approach of design. This fact is largely attributed to the extraordinary design achievements of Scandinavian industrial designers back in the days. Due to that great past of industrial design, the "Scandinavian Graphic Design" lives somehow in the shadow to it. But that fact does no longer correspond to its semantic meaning. For several years, Scandinavian graphic designers are increasingly causing sensation, setting one global trend after another, and thereby are shaping the development of contemporary international graphic design. Their works regularly win the most valuable international awards and due to their unique approach of democratic design, they are influencing the international design scene by a sustainable meaning.

The Master Thesis "Pure North" by Vanessa Schnurre and Michael Haberbosch deals with the concise development of "Scandinavian Graphic Design" and enables likewise a fascinating view to the insight of cultural identity. Moreover, it represents contemporary cutting-edge "Scandinavian Graphic Design" and enables by a combination of theoretical background  on the one hand and stunning projects on the other, a deeper understanding between Scandinavian cultural identity and "Scandinavian Graphic Design" itself. In addition to the book "Pure North" as a master thesis, Vanessa and Michael are organizing a symposium on this topic in cooperation with the Muthesius University. The symposium provides to all students and other interested parties the opportunity to gain a personal insight to the aesthetically unique design language of "Scandinavian Graphic Design" and getting equally inspired by its brilliance.

Muthesius Kunsthochschule

– Kiel

Impressum

For many decades, the term "Scandinavian Design" represents a highly aesthetic and equally functionalist approach of design. This fact is largely attributed to the extraordinary design achievements of Scandinavian industrial designers back in the days. Due to that great past of industrial design, the "Scandinavian Graphic Design" lives somehow in the shadow to it. But that fact does no longer correspond to its semantic meaning. For several years, Scandinavian graphic designers are increasingly causing sensation, setting one global trend after another, and thereby are shaping the development of contemporary international graphic design. Their works regularly win the most valuable international awards and due to their unique approach of democratic design, they are influencing the international design scene by a sustainable meaning.

 

 

The Master Thesis "Pure North" by Vanessa Schnurre and Michael Haberbosch deals with the concise development of "Scandinavian Graphic Design" and enables likewise a fascinating view to the insight of cultural identity. Moreover, it represents contemporary cutting-edge "Scandinavian Graphic Design" and enables by a combination of theoretical background  on the one hand and stunning projects on the other, a deeper understanding between Scandinavian cultural identity and "Scandinavian Graphic Design" itself. In addition to the book "Pure North" as a master thesis, Vanessa and Michael are organizing a symposium on this topic in cooperation with the Muthesius University. The symposium provides to all students and other interested parties the opportunity to gain a personal insight to the aesthetically unique design language of "Scandinavian Graphic Design" and getting equally inspired by its brilliance.