Lectures

27th April 2016

9.45

– 10.30

Pure North, Scandinavian Graphic Design

 

Vanessa Schnurre & Michael Haberbosch, Muthesius University Kiel, Germany

 

Pure North is about identity. And about Graphic Design. About Scan­dinavian Graphic Design. Characterized by the harsh, northern climate and a strong bond to the laws of nature, by cultural and historical related influences and an unmistakable sense of func­tio­­nality, as well as a deep-­rooted democratic understanding, the Scandinavian Design plays a very special role in interna­tio­nal design. We are no longer talking about a Scandinavian impulse, but instead of a phenomenon that sustainably shapes and influ­en­ces the global design scene with its destinctiv style and pure aesthetics.

 

10.45

– 11.45

Thanks for Calling

 

Claus Due, Designbolaget

Copenhagen, Denmark

Being a small country with only 5.6 million people and without any defined heritage in graphic design, Danish people have always been looking out to the surrounding world, traveling a lot and bringing back the things that prove inspirational. Subsequently these influences has been modified according to Danish aesthetics, and the lasting effect is a melting pot that we call 'Danish Design’.

 

12.00

– 13.00

A systematic approach to design

 

Marcus Gärde, Bold Scandinavia, Stockholm, Sweden

How can one tap in to the spontaneous wisdom of the mind without using past knowledge? To be able to solve design challenges through ­rational thinking based on a systematic approach can save not only time for the designer but also work as a method for self development through the craft.

13.45

– 14.45

Capture the attention

 

Hans Christian Øren, Oh Yeah Studio, Oslo, Norway

How can we receive attention with a simple poster today? The poster pro­vides an opportunity to appeal to the viewer’s imagination and emotions. You have 3 sec. to capture the attention, and over the next 30 sec. the ­attention will be determined if you manage to make them read further. The ­designers main goal is to communicate a message, and create an understanding of the message trough images and text. A clear visual expression helps you to communicate your mes­s­age. Its important that the poster stands out and is appealing to the audience. The designer have to think about the message, details, shapes and colours, balance, compo­sition to get the intended interest. Posters is an unique art form that have been displayed in public places in hundreds of years, made by great artists and designers in many different styles, expressions and purposes. This will still be an important tool for communicate a message also in the future.

15.00

– 16.00

Work, Work, Work.

 

Henrik Nygren, Henrik Nygren Design, Stockholm, Sweden

The Work that I have done.

The Work that inspires me

(and I wish I would have done).

The Work that is needed to make

it happen.

16.30

– 17.30

Behind the scenes of type design

 

Göran Söderström, Letters from Sweden, Stockholm, Sweden

Why does a typeface look in a particular way? What elements do we use when creating new, ­original typefaces? Göran will talk in detail about the type design process behind a number of ­projects he’s been involved in the last couple of years.

Programoverview >>>

Muthesius Kunsthochschule

– Kiel

Impressum

Pure North,

Scandinavian Graphic Design

 

Vanessa Schnurre &

Michael Haberbosch,

Muthesius University Kiel, Germany

 

Capture the attention

 

Hans Christian Øren,

Oh Yeah Studio,

Oslo, Norway

Work, Work, Work.

 

Henrik Nygren,

Henrik Nygren Design,

Stockholm, Sweden

Behind the scenes of type design

 

Göran Söderström,

Letters from Sweden,

Stockholm, Sweden